Branding isn’t just a logo and corporate identity — It’s how your customers think, feel and the relationship they have with your product or your company. A successful brand not only causes customers to purchase or to repurchase but to feel strong enough to become word-of-mouth advocates. Whether creating, reinvigorating or integrating your brand, my goal is the same — helping you create brand equity through brand integrity.
Your message is the core of your marketing strategy. Sometimes the right message is more traditional and product-focused, or it may take a customer-focused approach in today’s buyer’s market. I will work with you to help develop the right message to reach, influence and motivate your customers to take action and to leave them with a true sense of value in their decision.
Making your message influence your audience takes more than getting that message in front of them. No matter how many times they see it — if the visual communications are not well targeted to their demographic — they won’t see it. I will get to know your audience and create design that grabs their attention, moves them to action and reinforces your brand.
In today’s world of tight timelines and an abundance of stock photography sites, there is a lot of stock photography out there. But many times, stock doesn’t cut it. Whether it’s shooting product photography or getting the right lifestyle shot to sell your message, I can work with you on a shot list and work with the photographer to get the results you need.
In capturing attention, imagery is just as important as a great headline or the perfect design. Whether completing final touch-ups after a shoot, color correcting and equalizing product images, making stock photography better, creating certain photographic styles, or combining images and some Photoshop magic to fake it, I have decades of Photoshop experience to take your images where they need to go.